After being asked what makes a good blog I began to contemplate a few different things. To begin with, generation Y offers many advancements in communication. Social networking is very good example of one such advancement in communication. Each day, more and more people, from different walks in life, are participating in digital communication. Digital communication transmission is any form of communication that takes place through digital means. Blogging is one of the newest and most efficient ways to communicate digitally. In order to be most effective, blogging must be done with consideration of content and the audience.
Today, the two primary forms of digital communication taking place are through mobile phones and the Internet. In fact, the Internet was recently introduced onto the mobile phone platform and is preparing to make significant advancements. Mobile phone providers are currently introducing the fourth generation of Internet access. Therefore, as these two forms of powerhouse communication continue to intertwine so will accessibility, and thus, far more effective for those ready, willing and able to take advantage of its benefits. Thus, blogging is something many industries will be able to take advantage of in almost any place an individual with access may find themselves in.
Journalists, for example, will be able to utilize and create digital content when covering a headlining story. This means information sharing is going to improve and the competition is going to become fierce. Due to the nature of fierce competition, it is necessary to consider a few key elements and this applies toward anyone wishing to generate a following for their blog, or simply to get any attention at all.
In term of efficiency, there are few things to consider when creating a blog. A blog should have a clearly defined purpose. For example, a reader should be able to easily know what the blogger is trying to convey. So, just like a college level paper, each blog should have a thesis, or a main point. Presenting the main point does not need to follow the same set of rules as college level writing, but it should at least give the reader a simple sense of what the writer is trying to convey.
I was also able to stumble upon a few tips provided by an author at about.com. The author, Laura Lake, a marketing specialist at about.com stated, “Blogs have core components that increase their success such as content, distribution, and frequency, but you need more than that to get people to read it.” Lake later went on to state, “Popular blogs have one thing in common, an individual voice. A voice will not only gain readers, but it keeps them.” Laura raises awareness to the fact that keeping readers is just as important as gaining readers and individuality is crucial.
I was also able to stumble upon a few tips provided by an author at about.com. The author, Laura Lake, a marketing specialist at about.com stated, “Blogs have core components that increase their success such as content, distribution, and frequency, but you need more than that to get people to read it.” Lake later went on to state, “Popular blogs have one thing in common, an individual voice. A voice will not only gain readers, but it keeps them.” Laura raises awareness to the fact that keeping readers is just as important as gaining readers and individuality is crucial.
In addition to this, Laura Lake went on to give 5 tips, which would help promote a successful blog and increase readership. She mentioned blog personality, consistent posts, simplicity, reader comments, and an appealing title. To go into each of these briefly, personality alludes to the personality of the writer and keeps things interesting; consistency simply refers to updating the blog regularly – around two to three times per week; simplicity is straight forward, but many writers make a mistake in this area as they tend to over think things; reader comments can make a blog interactive and can help a blogger obtain constructive feedback. Lastly, an appealing title is considered to be the frontlines of a blog and can move a blog from a position in which it is being ignored to a blog that is receiving hundreds of hits in a considerably short period of time.
I’ve reviewed a few of my classmate’s blogs and all of which have significant strengths that will appeal to their individual audience’s. I believe that with time their blogs will continue to flourish and attract attention. I learned that attention to detail, font style and coloring, background and a strong title are just a few of the elements which I can mention and that have been seriously considered and put into effect in these blogs. Each of the writers shared information that seemed to create a good deal of excitement and passion in their writing. On the other hand, it also appeared that a few of the writers overthought their objectives in some areas and their blogs seemed to carry on a bit to long. However, this is simply an healthy attribute the individual writer will learn to harness and overcome. I believe each writer I had the privilege to critique is well on his or her way to creating a successful and appealing blog.
Reviewed Blogs
Lake, L. (n.d.). Top 5 Tips to Creating an Effective Blog [Blogging Tips].
Retrieved January 31, 2011, from http://marketing.about.com/od/
marketingmethods/tp/blogmarketing.htm
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